( 03 ) — PROCESS
OBSCURA / PROCESS
INDEX: OBS / PRC / 004
( HOW WE WORK )
4 — 12 WEEK ENGAGEMENTS
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PRC_01
ART DIRECTION
AVERAGE ENGAGEMENT — 10 WEEKS
WEEK 1 — 2
Interviews, audits and workshops to find what is true and different about you.
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PRC_02
BRAND SYSTEM
WEEK 2 — 4
Positioning, concept routes and a clear creative direction everyone signs off on.
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PRC_03
PRODUCT · 3D
WEEK 4 — 9
Identity, product and campaign built as one system, reviewed with you every week.
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PRC_04
CAMPAIGN
WEEK 9 — 10
Files, guidelines, Framer handover and a launch plan your team can run with.
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PRC_05
MOTION
01
A senior team of four on every project — the people you meet are the people who design.
02
Weekly reviews from week one. Rough is fine; surprises at the end are not.
03
Everything we make is built to be reused, extended and handed over.
04
Details are how people feel quality. We sweat type, motion and material.
05
We plan in weeks, not deadlines pulled from the air — and we tell you early if anything moves.
06
Guidelines, templates and training so your team can run the brand without us.
