The brief

Kinetic Type Co. came to us with a clear product and a fuzzy story. We spent the first two weeks listening: to the founders, to customers and to the people who make the thing.

What we made

A variable type specimen with forty motion studies and a printed broadsheet. Every piece was designed as part of one system, so the team can keep building after we leave.

Outcome

The work launched on time and has held up since. The team now ships new assets in days instead of weeks, using templates we built with them.